For those in North America who may not be familiar with Reepack, tell us a little about them?
Reepack is an Italian-based OEM that specializes in high quality packaging equipment. They manufacture horizontal form fill seal packaging machinery, tray sealing equipment, vacuum chamber machines and flow-wrapping equipment for tray-less products. Reepack also specializes in Vacuum Skin Pack (VSP) and Skin-On-Board applications. All product lines are fully developed to include entry level, medium and large volume options to meet a variety of applications.
Tell us about Ossid’s relationship with Reepack
In an effort to provide a more comprehensive solutions portfolio, we aligned with Reepack in January 2019, and are now the master distributor for their products here in North America. This partnership benefits our customers in many ways. First, and most importantly, we can be better consultants to our customers by directing them to the package style that is best for them and their end-users, instead of trying to fit them into a machine that we just happen to have. For example, some of our competitors may try to wedge people into a tray sealing or flexible packaging because they don’t have tray overwrapping. With Reepack on board, we can consultatively sell the best solution without trying to drag customers to a specific type of package because that’s the only offering we have. Customers trust that our direction is putting their best interest first, versus trying to sell a machine.
Another added benefit to customers is tapping into Reepack’s expertise in packaging trends on the European protein market. Our partnership with Reepack provides Ossid the opportunity to jump ahead and be able to present package styles that are produced and successfully implemented in Europe, but that have not hit the U.S. market yet. Again, this is all about being able to consultatively evaluate each customer’s application and recommend the best solution for them – and we can now do that better, thanks to our expanded solutions portfolio with Reepack
How does this partnership with Reepack affect Ossid?
The partnership with Reepack is a complete game changer. Ossid has historically been known as a tray overwrapping machinery company, so our initial focus with Reepack has been on the flexible and the tray sealing product lines, and we plan to grow to include the vacuum chamber and flow wrapping products lines as well. We believe our expanded solutions portfolio with Reepack will really make a difference to the meat and poultry industries.
The relationship with Reepack is phenomenal. The quality of their build is phenomenal. Their machinery is reliable, their software systems and remote diagnostics are second to none. As you can tell, we’re pretty excited about having Reepack on board.
What does this partnership with Reepack really mean to customers?
What that means to the customer is that they can rely on Ossid to consultatively discuss package styles openly and honestly. We have no advantage or disadvantage to direct them towards one package style or another because we have all of them. It really sets us up to have a trusting relationship with end users, which in today’s environment can be difficult for people in the industry to have. And when you include our comprehensive parts and service programs, I think we offer the whole package to our customers.
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Jason Angel is vice president of sales and marketing at Ossid
Ossid provides superior tray overwrapping, flow wrapping, weigh price labeling, case scales, and horizontal thermoform fill & seal machinery. We are committed to designing and building solutions that protect product quality and fully meet our customers’ production needs.