Every manufacturer brings a certain degree of innovation into their products. But in today’s competitive landscape, OEMs need more than that to separate themselves from competitors. A trend we’ve been monitoring in the past several years are companies seeking a higher level of application expertise and other attributes from their OEM suppliers. Of course, the overall quality of equipment, along with price, are still two dominant factors in the purchasing decision.[Read more…] about Ossid is Bringing More to the Table: OEMs are being asked to do more to win business…and that’s a good thing.
Capturing a lead and cultivating it into a sale isn’t a quick process. The sales cycle in any business-to-business industry is a much longer endeavor as it takes time to properly market complex products such packaging machinery, to a highly informed buying audience.[Read more…] about How building stronger alliances better serves the packaging industry